It's a simple question, really. People ask me a lot, nonetheless, I've never been able to articulate the thoughts in my head into an elegant response when I reply to that question. That's why I thought it would be a good idea to sit down and take a while to get those thoughts out of my head so I can answer those of you who are curious why I chose the path I did.
Most people would assume it's because I wanted to be my own boss, or that I wanted to set my own hours. While that is true, it isn't the whole truth.
Since I opened my business, I've had quite a few people who knew my grandfather say, "it must run in the family!".
My grandfather, Erman Altizer was a professional photographer. During a lot of my childhood, Poppy was behind the camera. Most of the snapshots that we have printed in keepsake boxes and albums are courtesy of him. I say that to say this.. Poppy was unintentionally (or maybe intentionally, I don't know) showing me the importance of photographs. Whether those are set up and posed images or candids, they're important.
Over your lifetime, your memories are going to fade. You'll start to forget things that you swore you would never forget. If you're lucky, you'll be able to pull out a photo album or a box of stashed 4x6s prints and start to recall those days that were almost lost.
I picked up the camera because I saw the importance of capturing moments before they were gone. I started the business because I wanted others to see the value in that- capturing moments before they're gone. Family photos? You don't want to wait until you "lose some weight", "get your hair done", or "when you have the perfect outfits for everyone". What if those things don't happen? You've lost your moments! The goal of my business is to convey the importance of preserving memories with photographs, but it doesn't stop there. I also want to stress the need for printed products. Like I mentioned earlier, about pulling out the albums or the keepsake boxes of prints, you'll want those when memories are all you have left.
Sure, this is my job, but it's also my passion.
Let me help you preserve those memories.